Understand the complexity of the groups of people that interact with your services. We mix Izard principles and basic ethnography to get to know your clients better; the users of your service.
We clear a great mystery in a simple and elegant way to facilitate the processing, triangulation and understanding of the behaviors of your users.
Demographics at the service of customer intelligence
This gives us access to a layer of understanding in addition to the selections and comments they make, since not everyone has the same day, they may not be in the same state of mind when responding.
How do you feel in this moment? Is it your first time in this place?
We apply Izard's work in Cognitive Psychology to understand clients in depth. These are important questions to begin to evaluate the predisposition of a user when starting to answer your survey.
Demography in 2 steps: scan and evaluate
Demography is a key part of a simplified CX program that measures the experiences of your clients in 2 phases: Interaction with touchpoint and affective perception.
